Since 1989, large Midwestern taco chain, Taco John’s, has owned the trademark for “Taco Tuesday.” Worse, they have a history of sending “cease and desist” letters to small businesses for using the phrase.

So, Taco Bell filed a petition against the trademark to liberate the phrase once and for all. Spoiler alert: we won!

After announcing our mission, we published the first ever Taco Law Journal. Available on social and hand-delivered to media outlets, we let taco fans know we were serious.