To launch new Vaseline Shimmer Oil (in the dead of winter), we let women know — now your summer shimmer lasts all year long.

We partnered with Summer House’s Amanda Batula and Kyle Cook’s hard seltzer brand LoverBoy on the first-ever ShimmerGirl.

Waiting inside the exclusive-four pack were ShimmerGirl teas to sip, 1 Shimmer Gel Oil to drip.

True Summer House stans knew Amanda was itching for an opp like this. So we listened to culture, and made this collab ✨Amanda’s time to shine✨.

Results:

✨AdAge’s creator and influencer trends to know

✨Instant sell out

✨Made the r/summerhouse and r/Bravotv fan pages