YOU CRAVED, WE CRUMBL'D

Everyone knows Dove. But not everyone loves Dove. To Gen Z, Dove was essentially invisible. So to make the brand irresistible, we listened to what Gen Z actually craved.

Introducing: Dove x Crumbl body care collection. The most viral cookie drop that wasn’t a cookie.

Awards:

2025 Webby’s Awards Shortlist & Honoree

2025 Shorty’s Awards Nominee

2025 The Drum Awards Nominee

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LEFT NO CRUMBS

LEFT NO CRUMBS

3.2+ BILLION EARNED IMPRESSIONS

600% SALES ACCELERATION

$7 MILLION SALES IN 1ST MONTH

78+ MILLION SOCIAL VIEWS

5K+ SOCIAL MENTIONS

#1 SOCIAL SPOTLIGHT OF THE DAY, THE DRUM

Hellmann’s Eat Your Words

Taco Bell Encore Hours

You Craved, We Crumbl’d

Dove Hot Seats

Taco Bell Crossbar Bong

Vaseline ShimmerGirl

Taco Bell Free Taco Tuesday

Adidas What’s One More

Knorr The $500 Entree

Yamaha Run The Water

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Sunkist Citrus