KNORR $500 ENTREE

An SOS to save our soil.

Without regenerative agriculture saving the world’s soil, the food we love is on track for extinction.

But most people don’t know what regenerative means.

So on World Soil Day, we joined with Knorr, a brand committed to regenerative programs, and former White House Chef, Sam Kass, to host The $500 Dinner. The (actual) $72 dish with Knorr rice will be over $500 in the next few decades it we don’t adopt regen.

Select Press:

People

Forbes

Food & Wine

We partnered with an NYC restaurant hot on the scene to serve Knorr rice and leveraged all sorts of trappings of luxury to educate guests on regenerative agriculture.

Hellmann’s Eat Your Words

Taco Bell Encore Hours

You Craved, We Crumbl’d

Dove Hot Seats

Taco Bell Crossbar Bong

Vaseline ShimmerGirl

Taco Bell Free Taco Tuesday

Adidas What’s One More

Knorr The $500 Entree

Yamaha Run The Water

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Sunkist Citrus