TACO BELL ENCORE HOURS
We all love an encore. But in many cities, staying late means you miss out on getting food. Where’s the justice?
We launched Encore Hours, ensuring global Taco Bells near music venues stay open late on the nights of major shows. Turning closed hours into the most profitable hours and ensuring fans never have to choose between tunes and tacos.
Results:
340% increase in-store transactions
100M+ earned media impressions
1M social media impressions
Awards:
The Drums Awards, Silver: Experiential
The Drum Awards, Bronze: PR
Creativepool, Silver: Effectiveness
Cresta Awards, Bronze: Creative Commerce
Select Press:
To launch the program, we extended our first after hours invite to one of the most ravenous fan bases in the world: Swifties.
Next, we kicked on with Dua Lipa in Australia.
Hellmann’s Eat Your Words
Taco Bell Encore Hours
You Craved, We Crumbl’d
Dove Hot Seats
Adidas What’s One More
Knorr The $500 Entree
Taco Bell Free Taco Tuesday
Yamaha Run The Water
PayPal Explained By
Sunkist Citrus
Taco Bell Crossbar Bong
Vaseline ShimmerGirl
