We all love an encore. But in many cities, staying late means you miss out on getting food. Where’s the justice?

We launched Encore Hours, ensuring global Taco Bells near music venues stay open late on the nights of major shows. Turning closed hours into the most profitable hours and ensuring fans never have to choose between tunes and tacos.

Results:

340% increase in-store transactions

100M+ earned media impressions

1M social media impressions

Select Press:

Marketing Dive

The Sun

Restaurant